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Family Atmosphere Thrives in High-Stakes Insurance Industry

Sibling business partners Brian and Ellen Ahern give Ahern Insurance Brokerage a decidedly family flavor.

ENTERPRISE - INSURANCE BY MANDY JACKSON
Staff Writer


Early on, Brian Ahern recruited his sister, Ellen Ahern, into his company, Ahern Insurance Brokerage. “We’re a very close family,” according to Ellen Ahern. She and her brother even talk on the weekends, despite seeing each other at work all week. “They happen to be very nice people on top of their professionalism,” said Mike Neil, senior partner at Neil, Dymott, Perkins, Brown & Frank, who has known Brian and Ellen Ahern for about 10 years. Brian Ahern worked for Xerox after college, then worked in commercial real estate before breaking into insurance. He worked for another insurance brokerage, Illinois-based Arthur J. Gallagher & Co., for five years before starting AIB in June 1997. Gallagher closed its San Diego branch. Brian Ahern focused his new company on law firms and legal associations, which was his area of expertise at Gallagher. He took his 100 law firm clients, as well as two support staff members from his former employer, and set up his own shop. “Ellen came on board about six months later,” he said.

Prior to joining AIB, Ellen Ahern worked for Select Personnel Services, a staffing company, for three years. Before that, she spent nine years with department store Nordstroms. Brian Ahern asked Ellen to come work with him on various occasions. Finally she told him, “If you’re serious, let’s go to lunch and discuss it.” Later, she decided, “I’d rather help him drive a bigger, better car than someone else.”

Large Clientele

Ellen Ahern’s role at AIB was eventually expanded beyond sales to marketing. She searches for new clients, manages the company’s database, helped design its Web site and works on the company’s branding; she designed the blue-and-silver company logo.Brian Ahern’s focus is his own 150 clients and managing the company’s brokers and sales staff, in addition to overseeing AIB’s day-to-day operations. He also works closely with the insurance industry.
“We look at the insurance companies as our clients too,” he said.

The company, which has access to more than 20 insurance carriers, grew from $2.5 million to $3 million in premiums in its first year to $12 million in 2001. That year, AIB posted revenue of $1.8 million and expects to earn $2.4 million in 2003. The brokerage has a small office in Arizona and recently wrote its first policy in Nevada. It now has about 1,000 law clients, about 250 of which are in San Diego County. San Diego clients include Brown Martin Haller & McClain; Keeney, Waite & Stevens; Neil, Dymott, Perkins, Brown & Frank; Sullivan, Hill, Lewin, Rez & Engel APLC; Sullivan Wertz McDade & Wallace; Thorsnes, Bartolotta & McGuire; and Wingert Grebing Brubaker & Ryan LLP. AIB specializes in professional liability, or malpractice, insurance for the legal industry. Other products tailored for law firms include coverage for general liability, property, workers’ compensation, employment practices liability (wrongful termination, employee discrimination and sexual harassment), and bonds.

Part Of The Family

Michael Thorsnes, a partner in Thorsnes Bartolotta & McGuire, said the firm has been working with the Aherns for as long as he can remember. Thorsnes said Ellen and Brian Ahern are representative of a great family. He said his firm continues using AIB because of the company’s excellent service.
“We may pay a little premium for it,” he said, but the firm feels the service is worth the price.
“We handle big cases and our exposure is considerable.”
Thorsnes Bartolotta is made up of civil trial lawyers who specialize in larger cases. The firm is representing Pacific Bell in a regulatory audit, is working on a case against the tobacco industry, and represented real estate developer Roque de la Fuente in his case against the city of San Diego, in which he won a $65.3 million award last year. The Lawyers Club of San Diego, San Francisco Bar Association, and the State Bar of Arizona endorse AIB. The brokerage is a membership benefit of the Orange County Bar Association. Bar associations that endorse AIB select the insurance broker, sometimes along with a specific insurance company. Ellen Ahern said members of bar associations endorsing AIB have access to a special risk management Web site.

“They get a little more risk management support than they (normally) would,” she said. The company is in the same boat as many other insurance brokers and carriers; the insurance market is hardening.

Staying Competitive

AIB has to figure out how to position its clients in an atmosphere where insurance premiums are increasing anywhere from 35 to 200 percent this year, Brian Ahern said.
“Our clients rely on us to be their eyes and ears in the market,” he said, finding them the best coverage at the lowest price. “That’s why we retain just about 99 percent of our clients.”

In order to help clients through a period of premium increases, he said the company has to communicate effectively with its clients, explaining the market and why rates are increasing. Fish & Richardson P.C. of San Diego, which practices in the areas of intellectual property, litigation and corporate and securities law, is expecting a 20 percent or more increase in its insurance premiums this year. The firm is not one of Ahern’s clients. John Freeman, a principal of Fish & Richardson and chairman of the firm’s risk committee, said, “Even though (the firm) has a long and positive history with its carrier, the carrier has notified Fish & Richardson that intellectual property coverage in general will be subjected to particularly large increases this year.” Brian Ahern said AIB has to keep insurance carriers on their toes, negotiating other features into contracts as rates increase, such as fewer limits on liabilities or higher deductibles. Fortunately, premiums have not gotten as high as they were in the late 1980s.

“The problem is buyers got used to a soft market. Now they’re having to adjust,” Brian Ahern said.

He predicts premiums will continue to increase, but will soften in the next two or three years.

Neil, of Neil Dymott, said he has been pleasantly surprised that Ahern has been able to keep his firm’s professional liability insurance costs at a pretty steady rate. “In the wake of Sept. 11, we’re expecting a boost,” he said. “(AIB is) very reliable and responsible and attentive to our needs. They’ve been very effective at realizing what our needs are and matching our needs.” Neil Dymott focuses on civil lawsuits, with clients ranging from the Metropolitan Transit Development Board to large corporations involved in product liability cases, usually as lawyers for the defense. The firm also does employment law work and represents doctors, hospitals and other clients in professional liability cases.

Staying Focused

Brian Ahern said the company has thought about branching out into other industries or products from time to time.
“But, you get good at something and we still have a lot of opportunity,” he said.

Workers’ compensation and general liability were additions to AIB’s original package of products. Going beyond malpractice coverage was due to clients’ requests. “It came down to clients just kept asking us, ‘Can you do other lines of insurance?’” Brian Ahern said. He noted the company’s business plan has to be flexible. “Our simple approach to growth has been if a good person comes along, then hire them,” he said. While some companies push more and more work on their employees as the business grows, AIB tries to hire new employees before current employees become overburdened, Ellen Ahern said. Also, the company’s philosophy is that family comes first and business is second. “It bodes well for keeping long-term clients and employees,” she said. AIB has had only two employees leave in its five years. The company provides opportunities for its employees to move up and meet their own career goals. Giving people more opportunities helps them support their families better, Brian Ahern said. Looking to the future, he said his company will continue to grow, so long as it’s in the best interest of its clients.

“Right now, it appears in our clients’ best interests to keep growing,” he said.

Brian Ahern’s assistant is being promoted, so he’ll have to hire a new assistant soon. Also, a new office manager will soon begin working for the company, bringing the employee total up to 16. By the end of the year, AIB expects to have 20 employees.

Ahern Insurance Brokerage
Founded: 1997
Executives: Brian Ahern, president, and Ellen Ahern, executive vice president
Revenues: $1.8 million in 2001; $2.4 projected for 2003
Employees: 14
Location: 9988 Hibert St., Suite 302, San Diego
Business: Insurance brokerage catering to legal professionals

 Ahern Insurance Brokerage
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